Selling Attic Ventilation to Homeowners

What’s a residential roofing contractor to do if he knows his potential customer’s attic needs better ventilation (or ventilation period!) but the homeowner disagrees? What if the contractor’s proposal to replace the roof and improve the attic ventilation puts his price tag significantly above the other estimates in the homeowner’s hand? And what if the homeowner is willing to pay for the improved attic ventilation but challenges the roofer’s proposed game plan for venting the attic?


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