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Greta Bajrami

  


By Paul Scelsi, Air Vent Inc., Originally published by Roofing Magazine, October, 2021.

 

Greta Bajrami, CEO of Golden Group Roofing, Westborough, Massachusetts, was one of the survey participants. Bajrami believes strongly in being the roofing contractor who solves problems — such as improper attic ventilation — not just installs a new roof.

“We have to have our craftsmanship speak for itself,” Bajrami says. “If it takes just one contractor doing it the right way, then there’s one more customer we’ve helped. And that’s one more customer who does not have to deal with the brittle shingles, doesn’t have to deal with granule loss.”

“Are you going to be the roofing contractor who ignores the existing improper attic ventilation, gives the homeowner new shingles and moves on?” Bajrami asks. “Sure, you made a lot of money for the project anyway. Sure, you finished the roof faster. But you’re not going to be known as the roofing contractor who helps people. You’re not going to be known as the contractor who mediates problems for homeowners. And you’re not going to be the contractor homeowners rave about.”

Stop the Cycle of Errors
Bajrami shared an example in which the contractor is called to the house by the homeowner because of cracking shingles.

 

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Additional Resources:

 

Podcast Podcast: Airing it Out with Air Vent, Episode 13: Improper Attic Ventilation Reduces Shingle Life 24%

 

 

 

  

point counterpoint

  


By Paul Scelsi, Air Vent Inc., Originally published by Roofing Contractor Magazine, October, 2021.

 

Homeowners are very likely to have questions about a roof replacement estimate as submitted by a roofing contractor. This includes the attic ventilation portion of the estimate. During the Q&A session of our seminars across North America, contractors frequently ask that we roleplay responses to typical homeowner questions — especially when an improvement or needed fix to the attic ventilation is involved.

Daniel White, roofing consultant at Roof Life of Oregon in Tigard, Ore., walked us through a point/counterpoint roleplay in a recent episode of our podcast. Here is a portion of that conversation...

 

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Additional Resources:

 

Podcast Podcast: Airing it Out with Air Vent, Episode 16: Point/Counterpoint between Homeowner and Roofer

 

 

 

  

how hot

  


By Paul Scelsi, Air Vent Inc., Originally published by Roofing Contractor Magazine, September, 2021.

 

If it’s 80 degrees Fahrenheit outside, what’s a reasonable temperature inside the attic if it has proper attic ventilation? What if it’s 100 degrees Fahrenheit outside? How do you know if a balanced system of attic intake vents (in the soffit or low on the roof) combined with exhaust vents (near or at the roof peak) are working properly in the warmer months? What should the attic temperature be?...

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Additional Resources:

 

Podcast Podcast: Airing it Out with Air Vent, Episode 15: How Hot Should the Attic be in the Summer?

 

 

 

  

Handling a Negative Customer Review

  


By Paul Scelsi, Air Vent Inc., Originally published by Roofing Contractor Magazine, September, 2021.

 

This is not the type of customer review roofing companies want to read:


 WARNING to homeowners: Do not use this roofing company. We are very unhappy with our new roof they installed. They left a mess, it took much longer to complete than they promised, and we’re not too crazy about how it looks either.


Responding to such reviews from homeowners — whether they are accurate, only partially truthful, or completely false — can be tricky business. The timing of the response and how the contractor responds can make all the difference, said Tom Picha, vice president of All in 1 Home Improvements in Owsego, Ill. And it begins with an in-person meeting whenever possible...



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Additional Resources:

 

Podcast Podcast: Airing it Out with Air Vent, Episode 17: Handling a Negative Customer Review

 

 

 

  

article airflow

 

In this industry article published by Roofing Contractor Magazine, we learn how a homeowner's energy bill dropped 25% thanks to balanced attic ventilation.

 


By Paul Scelsi, Air Vent Inc., Originally published by Roofing Contractor Magazine, August, 2021.

 

Two months after Precision Roof Crafters in Houston, Texas, installed the new roof, the homeowner text messaged Khaled Kazmi, roof specialist at the company. “I have a problem,” the text read. Not the kind of message you want, recalls Kazmi.

“I have to be honest, when the text message arrived, I was a little concerned because I normally do not hear about any updates that quickly from a homeowner and I’m just imagining what could possibly have gone wrong,” Kazmi says. “I decided to telephone the homeowner.”

During the phone call, Kazmi learned that the “problem” was an energy bill that dropped 25% from the same time one year ago. The homeowner told Kazmi she was thrilled with her problem. In this case it was a good “problem.”....

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Additional Resources:

calc smallView our Attic Ventilation Calculator

Podcast Podcast: Airing it Out with Air Vent, Episode 14: Homeowner’s Energy Bill Cut 25% Thanks to Attic Ventilation

 

 

 

  

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