By Paul Scelsi, Air Vent Inc., Originally published by Roofing Magazine, October, 2021.
Greta Bajrami, CEO of Golden Group Roofing, Westborough, Massachusetts, was one of the survey participants. Bajrami believes strongly in being the roofing contractor who solves problems — such as improper attic ventilation — not just installs a new roof.
“We have to have our craftsmanship speak for itself,” Bajrami says. “If it takes just one contractor doing it the right way, then there’s one more customer we’ve helped. And that’s one more customer who does not have to deal with the brittle shingles, doesn’t have to deal with granule loss.”
“Are you going to be the roofing contractor who ignores the existing improper attic ventilation, gives the homeowner new shingles and moves on?” Bajrami asks. “Sure, you made a lot of money for the project anyway. Sure, you finished the roof faster. But you’re not going to be known as the roofing contractor who helps people. You’re not going to be known as the contractor who mediates problems for homeowners. And you’re not going to be the contractor homeowners rave about.”
Stop the Cycle of Errors
Bajrami shared an example in which the contractor is called to the house by the homeowner because of cracking shingles.
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